About Me
Hello!
I’m Sruthy Subhash, a Copywriter and Scriptwriter from Kochi who believes great ideas are born where insight meets imagination. My work lives at the intersection of creativity and strategy, helping brands find their voice, tell their story, and connect meaningfully with people.
Over the years, I’ve led content strategy and creative development for brands across retail, fashion, interiors, and finance. One of my proudest milestones was turning FROOOS, an imported fruit retail brand, from a little-known name into a fast-growing one with new outlets across Kochi, Calicut, and Bengaluru. The campaign went viral, making the brand a familiar name in the city’s F&B scene.
My portfolio spans naming and branding projects (like developing three distinct shirt lines for Alan Scot Scotler, Jr. Alan, and Alan Classic), AI brand storytelling (for a leading fashion retailer’s virtual ambassador), and digital video scripts for clients such as Muthoot Fincorp and Woodnest Interiors. I’ve also conceptualized a statewide print campaign for Kitex, featured in Mathrubhumi Daily.
From building brand identities and writing ad films to shaping social media content and website narratives, I’ve learned that what truly moves people isn’t just what you say, it’s how you make them feel.
With a background in Advertising, Public Relations, and English Literature, I bring both creative depth and strategic clarity to every brief I touch. Whether it’s a 30-second commercial or a brand story that unfolds over time, I aim to make every word work harder, and stay longer.